David Gobeli

	Professor Emeritus Department: Retired / Emeritus Office: Bx 419 Phone: 541-737-0874 Email: David.Gobeli@bus.oregonstate.edu
Management Faculty

Vita Table of Contents

Administrative Assigments:

Director of Academic Programs (2001-2003).  Facilitated development of new MBA program and new Innovation and Entrepreneurship Program as partnership with College of Engineering.

Management Option Curriculum Coorinator (1997-present). Organized external review board and curriculum review process.

Director, Small Business Institute Program (1982-95).  Managed over 200 regional business projects with student teams preparing business plans, etc.

Director, Oregon Productivity and Technology Center (1986-1995).  Developed and provided materials and services in productivity and quality management, including benchmarking services for northwest are power industry.

Book Chapters:

Strategic Value Creation.   In Technological Entrepreneurship, Phillip Phan (ed.), part of Research in Entrepreneurship and Management, John Butler (series ed.), IAP Press: Greenwich, CT, 3-16.  Gobeli, David H., Harold F. Koenig, and Chandra Mishra, (2002).

Strategic Valuation of Technology and Brand Equity. Book chapter in Valuation of Intangible Assets in Global Operations (Farok Contractor, Editor).  2002.  Gobeli, D. H., Chandra, & Koenig, H. 

Chapter 2: Strategic Planning.  In Marketing (5th and 6th Ed.), Berkowitz, Kerin, Hartley & Rudelius. Wrote strategic management section of Chapter 2 (approximately half). Also prepared two exercises for In-Class Activities Guide to accompany the text. Chapter 2 was translated into Romanian for use as a text in a strategic management and marketing seminar in Cluj, Romania in November, 1996.

Proceedings and Conference Presentations:

Linking Teaching to Research Publication Opportunities: Experience in Seven European Countries.Conference Proceedings, November 2002.  Przybylowski, K., Rudelius, W., & Gobeli, D. H. 

Enhancing Technology Management Through Alliances.   In Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology (PICMET), Dundar F. Kocaoglu, Timothy R. Anderson, et al., eds., Portland, OR:  Portland State University, Dept. of Engineering and Technology Management, 707-714.  Koenig, Harold F., and David H. Gobeli (2001),

Enhancing the E-Business Value Sequence Through R&D.   In Proceedings Volume-2:  Conference Presentations, Portland International Conference on Management of Engineering and Technology (PICMET), Dundar F. Kocaoglu, Timothy R. Anderson, et al., eds., Portland, OR:  Portland State University, Dept. of Engineering and Technology Management.  Gobeli, David H., and Harold F. Koenig (2001).

Using IT to Add Value:  Innovation versus Efficiency.  Presented to Portland chapter, Society of Information Management, Septembe 2001.  Gobeli, D. H., & Coakley, J. 

Mishra, C., Gobeli, D & Koenig, H.  Impact of R&D on Performance.  Financial Management Association 2000 Conference, Seattle.

Valuation of intangible Assets in Software Firms.  Software Association of Oregon, Corvallis, 1999.  Gobeli, D. & Mishra, C. 

Strategic Value of Technology and Brand Equity. International Conference on Valuation of Intangible Assets in Global Operations.  Rutgers University, New Jersey, 1999.  Gobeli, D., Mishra, C. & Koenig, H. 

Two Stage Internalization Framework for Multinational Corporations.  AIB Conference, South Carolina, 1999.  Gobeli, D., Mishra, C., & Koenig, H. 

The Effectiveness of CEO Compensation.  FMA Conference, Florida, 1999. Mishra, D., Gobeli, D., & McConaughy, D. 

Management Training in Poland: A Marketing Plan for the Warsaw School of Economics.  Proceedings from an International Conference on a US-Polish Partnership for Business Education (October 1997).  Przybylowski, K., Gobeli, D. & Rudelius, W.

Improving the Quality of Business Education.  Proceedings of the American Marketing Association Summer Educators' Conference, presented Summer Educators' Conference, 4, 36-41, Brown, Daniel J; Gobeli, David H. (1993).

Publications:

The Three R Framewok: Improving e-Strategy across reach, richness and range.  Scheduled for publication in Business Horizons for March-April 2003.  Wells, J., and Gobeli, D. H. 

The Return on R&D Versus Capital Expenditures in the Pharmaceutical and Chemistry Industies. Accepted for Publication in IEEE Transactions on Engineering Management, 2003.  Hsieh, P. H., Gobeli, D. H., and Mishra, C. S. 

Creating Brand Equity Through Strategic Investments.  The Journal of Private Equity, 5, 2 (Spring 2002), 45-52.  Koenig, Harold F., David H. Gobeli, and Chandra S. Mishra.

Strategic Value of Corporate Venture Capital Programs.  Journal of Private Equity, Summer 2000.  Mishra, C. S., and Gobeli, D. H. 

Effectiveness of Long Term, Accounting-based Incentive Plans.  Journal of Managerial Issues, Spring 2000.  Mishra, C. S., Gobeli, D. H., and May, D. 

Customizing Management Training in Central and Eastern Europe:Mini-Shock Therapy.  Business Horizons, May-June, 1998, pp 61-72.  Gobeli, D. H., Przybylowski, K. & Rudelius, W.

Managerial Incentives, Internalization, and Market Valuation of Multinational Firms. Journal of International Business Studies, 29:3 (Third Quarter, 1998), pp. 583-597, Mishra, C. & Gobeli, D.

Managing Conflict in Software Teams: A Multilevel Analysis Journal of Product Innovation Management, 15 (1998), pp. 423-435, Gobeli, D. H., Koenig, H., & Bechinger, I.

Improving the Process of Product Innovation.  Research & Technology Management, 36:2, March-April 1993, pp 38-44. This article has been abstracted and reprinted in Journal of Product Innovation Management, 1995; 12: 2; 169, Gobeli, David H. & Brown, Daniel J.

TQM, The Experiences of Ten Small Businesses.  Business Horizons, 38:1, January-February 1995, pp 71-77, Shea, John E. & Gobeli, D. H.

Total Quality Management Practices and Business Outcomes: Evidence frm Dental Practices.  Journal of Small Business Management. 33(1). 21-33, Kaldenberg, Dennis O; Gobeli, David H (1995, January).

Technological Innovation Strategies.  Engineering Management Journal, 6:1, March 1994, pp 17-24, Gobeli, D. H. & Brown, W. B. 

Improving the process of product innovation.  Research & Technology Management, 36:2, March-April 1993, pp 38-44.  This article has been abstracted and reprinted in Journal of Product Innovation Management, 1995; 12: 2; 169.  Gobeli, David H. & Brown, Daniel J. 

Observations on the Measurement of R&D Productivity: A Case Study.  IEEE Transactions in Engineering Management, 39:4, November 1992, pp 325-331.  Brown, W. B. & Gobeli, D. H. 

A Survey of Project Scheduling Tools.  Engineering Management Journal, 3:2, July 1991, pp 35-42.  Prendergast, J. & Gobeli, D. H.  

Application of Project Management by Small Businesses to Develop New Products and Services.  Journal of Small Business Management, 29:2, April 1991, pp 30-41.  Larson, E. W., Gobeli, D. H., & Gray, C. 

Project Management Problems.  Engineering Management Journal, 2:2, June 1990, pp 31-36.  Gobeli, D. H. & Larson, E. W. 

Book Reviews:

National Research Council. World-Class Research and Development. National Academy Press, 1996. I served on an Academy of Science panel on improving R&D processes for the Natick Research, Development and Engineering Center, and as an editor for the resultant book summarizing the panel findings. Also served as reviewer for the final document, 1997.

The Mechanical Design Process (2nd Ed.), Ullman. Reviewed chapter on planning, 1996-7.

Consulting/Management Development:

Oregon Executive MBA Program (1987-2001).  Taught Management of Innovation and Implementing Corporate Strategy.

U.S. Aid Program.  In 1999, taught week long seminars in Strategic Managment and Operations Management (content and pedagogy) for Ukranian university professors in two cities.  From 1993-1996, Taught Marketing, Quality Management, New Product Development and Strategic Management in Poland, Czech Republic, Slovakia, Bulgaria, Hungary and Romania.

University of Kaiserslautern, Germany (1996).  Taught New Product Innovation.

Oregon State University College of Engineering (1993-1998).  Team taught Product Development.

Oregon State University College of Business (1982-present)

National Technological University Advisor (1992-present). Served as thesis advisor for Hewlett-Packard executives in the National Technological University program in Technology Management. Served as research and thesis advisor for eight students in 1995-03 period. Topics included Risk Avoidance in Product Development, Decreasing Product Development Cycle Time, Telecommuting Project Teams, Improving Decision-Making in Production, Corporate Alliances, and enhancing innovation.

University of Minnesota Executive Development Center (1981-present).  Taught Functions of Management and Strategic Management.

Lucidyne Technologies, Inc. (1987, 1993-6).  Consulted on Strategic Planning.

Spectra Physics, Inc. (1987-94).  Consulted on Project Management and Quality Management.

Education:

Ph.D. University of Minnesota, 1982 Management and Marketing; minor in Psychology

M.B.A. University of Minnesota, 1978 Business Administration

M.S. University of Minnesota, 1965 Electrical Engineering

B.S. University of Minnesota, 1964 Electrical Engineering

Employment:

Oregon State University College of Business

Director of Academic Programs (2001-2003)

Professor of Management (1992-present)

1983-1995 Director, Small Business Institute Program

1983-1995 Director, Oregon Productivity and Technology Center, OSU

Honeywell

Development Engineer (1965-68)

Medtronic, Inc.

Strategic Planner (1978-82)

Director, Long Range Product Planning (1975-78)

Director, Cardiovascular Research (1974-75)

Manager/Director, Pacing Research & Development (1971-74)

Senior Engineer (1968-71)

Monographs/Technical Reports:

The Strategic Management of Teams.  Prepared for IBM (Research report -book length), Brown, Carol E; Gobeli, David; Gonzalez, Manolete V; Kaldenberg, Dennis (1995, April).

"BDFM Variable Torque AC Drive and Motor," for national distribution, Gobeli, David H (1993).

Professional Membership/Service:

Technology and Commerce Center of Excellence Task Force.  2003-present.

Undergraduate Program Committee (ex officio).  2001-present.

Native American Collaboration Institute (Steering Committee).  2002-present.

Entrepreneurship Task Force (with COE).  2000-present.

Weatherford Hall Design Committee.  2002-present.

Graduate Program Committee.  1997-present.  As member, conducting research with faculty, students and alumni; developing strategic position assessment; contriubting to 10 year review by Graduate Council.  As chair, lead MBA redesign effort.  As Director of Academic Progarms, have been ex officio member.

Graduate Council.  2002-present.

Oregon Entrepreneur’s Forum member. 1999-present.

Software Association of Oregon member. 1998-present.

Academy of Management, American Society of Engineering Management, Product Innovation Management Association.  1982-present.  Served as reviewer and/or member.

Salary Equity Committee. Served as co-chair on committee reviewing salary equity for females and persons of color compared to caucasian males on the College of Business faculty.

Review of Teaching Committee.  Member, 1996-97.

P & T Committee.  Chair or member, 1994-present and 2002-present.

Graduate Council Representative.  Served on an average of three masters and/or Ph.D. student committees, including students in the College of Engineering and Computer Science, most academic years.

Masters thesis advisor.  Iris Bechinger, visiting scholar from University of Karlsruhe, Germany. Advised (with Harold Koenig) research on conflict in software teams, and preparation of thesis, 1996-7. Also served as thesis advisor for Tobias Babin, 1998.

Sponsored Research:

The Strategic Management of Teams, Gobeli, D. H. and Harold Koenig. A mail survey of Northwest region software companies is complete. An exchange scholar, Iris Bechinger from the University of Karlsruhe, worked on this project during 1996-97. A second visiting scholar from Karlsruhe is working on this project during 1998, and is helping us extend the study to German software firms. One manuscript is under revision; one is being prepared, three others are planned.

IBM Manufacturing Flexibility Grant ($10,000; 1996-present). Gobeli, D. H. and Ashok Chandrashekar. Research project on the impact of the need for manufacturing flexibility on current Total Quality Management paradigms and organization effectiveness. Initial interviews, focus group and pilot survey have been completed, with a preliminary model have received strong support. The first manuscript is in process.

NELPA, Co-Investigator, Grant, 1993

SBI Program Grant, 1993

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