Hal Koenig

Associate Professor of Marketing Department: Marketing Office: Bx 434 Phone: 541-737-4117 Email: Hal.Koenig@bus.oregonstate.edu

Hal Koenig’s professional focus is on research methods and customer satisfaction. He is published in several academic journals including the Journal of Marketing, the Journal of Health Care Marketing and Hospital & Health Services Administration, Journal of Product Innovation Management, and Public Opinion Quarterly. He authored “Financial Aspects of Retail Management," a supplement to Retailing Management. Dr. Koenig earned his M.B.A. and Ph.D. in marketing from the University of Nebraska-Lincoln. He teaches fundamentals of marketing research and the marketing research practicum for the College of Business using “real world” projects.

Vita Table of Contents

Education:

Ph.D. University of Nebraska-Lincoln, 1989 Business (Marketing)

M.B.A. University of Nebraska-Lincoln, 1982

B.A. University of Rochester, 1980

Publications:

Schouten, John, James H. McAlexander, and Harold F. Koenig (2007), "Transcendent Consumption Experience and Brand Community," Journal of the Academy of Marketing Science, 35, 3 (Fall), 357-368.

Orth, Ulrich R., Harold F. Koenig, and Zuzana Firbasova (2007), "Cross-National Differences in Consumer Response to the Framing of Advertising Messages: An Exploratory Comparison from Central Europe," European Journal of Marketing, 41, 3/4, 327-348.

McAlexander, James H., Harold F. Koenig and John W. Schouten (2006), "Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement," International Journal of Educational Advancement, 6, 2 (February), 107-118.

McAlexander, James H., Harold F. Koenig and John Schouten (2004), "Brand a University Brand Community: The Long-Term Impact of Shared Experiences," Journal of Marketing for Higher Education, 14, 2, 61-79.

Jenssen, Jan Inge, and Harold F. Koenig (2002), "The Effect of Social Networks on Resource Access and Business Start-Ups," European Planning Studies, 10, 8 (December), 1039-1046.

"School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs," The Journal of Child Nutrition & Management, Giampaoli, Joan, Jeannie Sneed, Mary Cluskey, and Harold F. Koenig, (2002), 26, 1 (Spring).

Koenig, Harold F., David H. Gobeli, and Chandra S. Mishra(2002), "Creating Brand Equity Through Strategic Investments," The Journal of Private Equity, 5, 2 (Spring), 45-52.

McAlexander, James, John Schouten and Harold F. Koenig (2002), "Building Brand Community," Journal of Marketing, 66, 1 (January), 38-54.

McAlexander, James H., and Harold F. Koenig (2001) "University Experiences, the Student-College Relationship, and Alumni Support," Journal of Marketing for Higher Education, 10, 3, 21-43.

Gobeli, David H., Harold F. Koenig, and Iris Bechinger (1998), "Managing Conflict in Software Development Teams: A Multi-Level Analysis," Journal of Product Innovation Management, 15, 5 (September), 423-435.

Brown, James R., Jean L. Johnson, and Harold F. Koenig (1995), "Measuring the Sources of Channel Power: A Comparison of Alternative Approaches," International Journal of Research in Marketing, 12, 333-354.

Koenig, Harold F., and Ilene K. Kleinsorge (1994), "Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems," Hospital & Health Services Administration, 39, 4 (Winter), 487-503.

McAlexander, James H., Dennis O. Kaldenberg, and Harold F. Koenig (1994), "The Measurement of Service Quality in Health Care: An Examination of Dental Practices," Journal of Health Care Marketing, 14, 3 (Fall), 34-40.

Kaldenberg, Dennis O., Harold F. Koenig, and Boris W. Becker (1994), "Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?," Public Opinion Quarterly, 58, 1 (Spring), 68-76.

Koenig, Harold F. (1994), "When Knowledge Levels Vary, Why Not Try Hypermedia?" Marketing Education Review, 4, 1 (Spring), 36-44.

Brown, Daniel J., and Harold F. Koenig (1993), "Applying Total Quality Management to Business Education," Journal of Education for Business, 68, 6 (July/August), 325-329.

Friese, Susanne, and Harold F. Koenig (1993), "Shopping for Trouble: Experiences of Compulsive Buyers," Advancing the Consumer Interest, 5,1 (Spring), 24-29.

Kleinsorge, Ilene K., and Harold F. Koenig (1991), "The Silent Customers: Measuring Customer Satisfaction in Nursing Homes," Journal of Health Care Marketing, 11, 4 (December), 2-13.

Brown, James R., Robert F. Lusch and Harold F. Koenig (1984), "Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel," International Journal of Physical Distribution and Materials Management, 14, 3, 19-36.

Book Chapters:

“Strategic Value Creation,” in Technological Entrepreneurship, Gobeli, David H., Harold F. Koenig, and Chandra Mishra, (2002), Phillip Phan (ed.), part of Research in Entrepreneurship and Management, John Butler (series ed.), IAP Press: New York, NY, 3-16.

“Strategic Value of Technology and Brand Equity for Multinational Firms,”  in Valuation of Intangible Assets in Global Operations, Mishra, Chandra, David H. Gobeli and Harold F. Koenig (2001), Farok J. Contractor (Editor), Westport, CT: Quorum Books, 321-333. 

"Interactive Computer Modules - Financial Aspects of Retail Management," supplement to Michael Levy and Barton A. Weitz (2001) Retailing Management, 4th edition, Boston, MA: Irwin/McGraw-Hill.

"Interactive Computer Modules - Financial Aspects of Retail Management," supplement to Michael Levy and Barton A. Weitz (1998) Retailing Management, 3rd edition, Boston, MA: Irwin/McGraw-Hill.

"Interactive Computer Modules - Financial Aspects of Retail Management," supplement to Michael Levy and Barton A. Weitz (1995) Retailing Management, 2nd edition, Chicago, IL: Richard D. Irwin, Inc.

Proceedings and Conference Presentations:

 “Building the Relationships of Brand Community in a  Service Setting,” in 2003 Winter Educators’ Conference Proceedings, McAlexander, James H., and Harold F. Koenig (2003), Chicago, IL:  American Marketing Association, 236-7.  

“Intercustomer Relationships, Service Experiences and Loyalty: An Empirical Exploration,” 2002 AMA Winter Educator’s Conference, McAlexander, James H., and Harold F. Koenig (2002), Chicago, IL:  American Marketing Association, 84-5.

"Enhancing Technology Management Through Alliances," in Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology (PICMET), Koenig, Harold F. and David H. Gobeli (2001), Dundar F. Kocaoglu, Timothy R. Anderson, et al., eds., Portland, OR:  Portland State University, Dept. of Engineering and Technology Management, 707-714.

“Enhancing the E-Business Value Sequence Through R&D,” in Proceedings Volume-2:  Conference Presentations, Portland International Conference on Management of Engineering and Technology (PICMET), Gobeli, David H., and Harold F. Koenig (2001), Dundar F. Kocaoglu, Timothy R. Anderson, et al., eds., Portland, OR:  Portland State University, Dept. of Engineering and Technology Management.

McAlexander, James H., and Harold F. Koenig (1999), “The College Experience and the Relationship with the College:  Antecedents of Alumni Support,” Symposium for the Marketing of Higher Education, Chicago, IL:  American Marketing Association, pages 214-223.

“ Two-Stage Internalization Framework for Managing Intangible Assets in a Multinational Firm,” Mishra, Chandra S., David H. Gobeli, and Harold F. Koenig (1999), Association for International Business conference, Charleston, SC., November.

"Born to be Mild? Women in a Male Consumption Domain," ACR Gender and Consumer Behavior Conference, McAlexander, James H., John W. Schouten and Harold F. Koenig (1993), Janeen Arnold Costa, ed., 54.

"Marketing Research: An Overview," Presentation for the 1996 Oregon Association of Convention and Visitor Bureaus" Fall Conference, Corvallis OR, 16 September 1996

"Attracting and Retaining Dental Patients." Presentation as part of DMC Professional Services Program, Oregon State University, December 1993 (with James H. McAlexander).

"Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?" 1995 Western Marketing Educators' Association Conference, San Diego, CA, April.

"Evaluating Formal Student Writing: Collaborative Projects." Guest lecture for the Writing Intensive Curriculum Faculty Seminar, Winter Quarter, 1994.

Case Studies:

"McFaddens Department Store: Preparation of a Merchandise Budget Plan," case published in Michael Levy and Barton A. Weitz, Retailing Management, 4th edition, Levy, Michael, and Harold F. Koenig (2001).

Employment:

Oregon State University College of Business

Fall 1995 - present Associate Professor, Marketing

Fall 1989 - Spring 1995 Assistant Professor, Marketing

Professional Membership/Service:

American Marketing Association

American Collegiate Retailing Association

The International Network for Social Network Analysis (INSNA)

Service to Discipline

Reviewer for American Marketing Association Winter Educators' Conference 1994, 1995, 1998, 1999, 2003, 2004.

Reviewer for 1994 Marketing and Public Policy Conference

Reviewer for 1994, 1996 Academy of Marketing Science Conference

Session Chairperson for American Marketing Association Winter Educators' Conference 1998.

Session Discussant for American Marketing Association Winter Educators' Conference 1998.

Session Discussant for 1994 Academy of Marketing Science Conference. Journal Reviewing

Editorial Review Board member for the Journal of Marketing Education

Ad Hoc reviewer for the Journal of Retailing, Journal of Marketing.

Service to College/University

College of Business Graduate Program Committee, chair, 2001-2003.

Health Care Administration Advisory Committee, Summer 2003 - present.

Marketing area, tenure-track search committee, Summer-Fall 2003.

MBA2000 Taskforce, Chair 1999-2000.

Marketing area, tenure-track search committee, Fall 2002.

Marketing area visiting faculty search committee, chair, Winter - Spring 1997.

Marketing area, organized the annual Meier & Frank Student Awards Luncheon, 1997-2002.

Marketing area, liaison to Meier and Frank, 1995-2002.

Salary Equity Study Committee, member, Fall 1996.

Marketing area tenure-track faculty search committee, member, Fall 1996.

Accreditation Coordinating Committee, 1995-97.

Scholarship Committee, Chair, 1996-97.

Scholarship Committee, Member, 1994-96.

Marketing research study of alumni of the OSU MBA program, conducted for the GPC in cooperation with Fran Saveriano, MBA Program Coordinator, Oregon State University, Winter 1998.

Marketing research study for the High School Outreach program, conducted for Dr. Leslie Burns, Director of Undergraduate Academic Programs, Oregon State University, Winter 1997.

Service to Community

Survey research advice for DaVinci Days Festival, Corvallis, Oregon. Steve Remington. Spring 1997

Survey research advice for the Downtown Corvallis Association, Parking Committee. Winter 1997

Market research study for Oregon Employees Federal Credit Union, Salem, OR, Winter 1996.

Market research study for the Benton County Fairgrounds, Fall 1993.

Marketing research study for Benton County United Way and Linn County United Way, 1989.

Personal Links:

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Course Links:

CRM Related Links (Thanks Merrill!)

The Customer Relationship Management-specific search engine

Customer Service Life Cycle from the Center for Virtual Organization and Commerce at LSU

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