James McAlexander

Professor Department: Marketing Office: Bx 408 Phone: 541-737-3182 Email: Jim.McAlexander@bus.oregonstate.edu

James is Professor of Marketing and serves as Senior Kahuna for the Close to the Customer Project. He earned his Ph.D. at the University of Utah. Professor McAlexander's most recent research explores the interactions of marketing institutions and consumers as they jointly participate in the formation and experiences of brand community. Publications drawn from that research appear in a number of academic outlets, including the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Sciences, and the Journal of Marketing Theory and Practice. Professor McAlexander works actively with business. Recently he has consulted with such prominent firms as Harley-Davidson, Nissan, and Kellogg's.

Vita Table of Contents

Education:

Ph.D., University of Utah, 1987 Marketing

B.A., B.Y.U., 1981 Political Science

Administrative Assigments:

Senior Kahuna, Close to the Customer Project 2005 - Current

Coordinator of the Marketing Program, 2001 - 2005

Director, College of Business Business-ONE Program, 1996-1997

Director of Graduate Programs, 1995-1996

Publications:

Schouten, John, James H. McAlexander, and Harold F. Koenig (2007), "Transcendent Customer Experience and Brand Community," forthcoming in the Journal of the Academy of Marketing Sciences.

McAlexander, James H., Harold F. Koenig, and John Schouten (2006), "Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement" International Journal of Educational Advancement, (February), 107-118.

Martin, Diane, John Schouten, and James McAlexander (2006), "Claiming the Throttle: Multiple Femininities in a Hyper-Masculine Subculture," Consumption, Markets & Culture, (September), 171-205.

McAlexander, James H., Harold F. Koenig, and John W. Schouten (2004), "Building a University Brand Community: The Long-Term Impact of Shared Experiences," Journal of Marketing for Higher Education.

McAlexander, James H. Stephen Kim, and Scott Roberts, (2003) "Loyalty: Contributions of Satisfaction and Community, forthcoming in the Journal of Marketing Theory and Practice, (Fall), 1-11.

McAlexander, James H., John W. Schouten, and Harold Koenig (2002), "Building Brand Community," Journal of Marketing (January), 38-54.

McAlexander, James H. and Harold Koenig (2001), " University Experiences, The Student-College Relationship, and Alumni Support" Journal of Marketing of Higher Education (10) 3, 21-43.

McAlexander, James H., Katsu Fushimi, and John Schouten (2000), "A Cross-Cultural Exploration of Subcultures of Consumption," Research in Consumer Behavior, 47-69.

Hansen, Eric N., Richard Fletcher, and James H. McAlexander (1998), "Stora: A Swedish View of Sustainable Forestry," Journal of Forestry, 96 (3), 38-43.

Becker, Boris, Dennis Kaldenburg and James H. McAlexander (1997) "Site Selection by Professional Service Providers: The Case of Dental Practices," Journal of Marketing Theory and Practice, 5 (Fall), 35-44.

John Schouten and James H. McAlexander (1995), "Subcultures of Consumption: An Ethnography of the New Bikers," Journal of Consumer Research, 22 (June) 43-61.

McAlexander, James H., John Schouten and Scott D. Roberts (1993), "Consumer Behavior and Divorce," Research in Consumer Behavior, 6, 153-184.

McAlexander, James H., Boris Becker, and Dennis Kaldenberg (1993), "Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance " Journal of Health Care Marketing, 13 (1), 54-57.

McAlexander, James H., Dennis Kaldenburg and Harold Koenig (1994), "Measurement and Assessment of Service Quality in a Health Care Setting," Journal of Health Care Marketing, 14 (Fall), 34-41.

Boris Becker, Dennis Kaldenberg and James H. McAlexander (1994), "Yellow Pages Usage by Professionals: An Exploratory Study of Dentists," Health Marketing Quarterly, 12 (2), 97-110.

McAlexander, James H., John Schouten and Scott D. Roberts (1993), "Consumer Behavior and Divorce," Research in Consum­er Behavior, 6, 153-184.

McAlexander, James H., Boris Becker, and Dennis Kaldenberg (1993), "Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance " Journal of Health Care Marketing, 13 (1), 54-57.

McAlexander, James H., John Schouten and Debra Scammon (1991), "Positioning Professional Services: Segmenting the Financial Services Market," Journal of Professional Services Marketing, 7 (2), 149-166.

McAlexander, James H. and John Schouten (1989), "Hairstyles as Transition Markers," Soci­ology and Social Research, 74, 58-62.

McAlexander, James H. and Debra Scammon (1988), "Are Disclo­sures Sufficient? A Micro Analysis of Impact in the Finan­cial Services Market," Journal of Public Policy and Market­ing, 7, 185-202.

Schouten, John W. and James H. McAlexander (1988), "Posi­tioning Services for Competitive Advantage," Journal of Services Marketing, 13, 69-75. Reprinted in Annual Edi­tions: Marketing 90/91, John E. Richardson Ed., Guilford Conn : Dushkin, 60-65.

Teas, R. Kenneth, Michael J. Dorsch and James H. McAlexander (1988), "Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship," Journal of Professional Services Marketing, 4, 75-96.

McAlexander, James H., Kent Nassen, and C. Bradley Shrader (1988), "McDonnell Douglas Corporation: A Case Study," Annual Advances in Business Cases, 311-336. Reprinted in Strategic Management 3rd ed. (1991), 665-680, by Fred R. David; and Cases in Strategic Management 3rd ed. (1991), 297-312, by Fred R. David. Also to appear in Strategic Manage­ment by Hoffman and O'Neill.

Book Chapters:

Schouten, John, Diane Martin and James McAlexander (2007, forthcoming) "The Evolution of a Subculture of Consumption,", in Consumer Tribes, ed. Robert Kozinets, Bernard Cova, and Avi Shankar, forthcoming.

Diane M. Martin, John W. Schouten and James H. McAlexander (2006) "Reporting ethnographic research: bringing segments to life through movie making and metaphor,", in Handbook of Qualitative Research Methods in Marketing, ed. Russell W. Belk,Northampton, MA: Edward Elgar, 361-370.

McAlexander, James H., and Eric N. Hansen (1998), "The Home Depot and J. Sainsbury: Retailing Sustainable Forest Products, "The Business of Sustainability, Island Press.

Fletcher, Richard, James H. McAlexander, and Eric N. Hansen (1998), "Stora: Sustainable Forestry and Strategic Opportunities," The Business of Sustainability, Island Press.

McAlexander, James H. and John W. Schouten (1998), "Brandfests: Servicescapes for the Cultivation of Customer Commitment," Servicescapes, ed. John F. Sherry, Jr., Sage: Newbury Park.

Proceedings and Conference Presentations:

McAlexander, James H., Harold F. Koenig, and John Schouten, "Brand Community in Higher Education" 2005 AMA Conference for Marketing of Higher Education, Chicago, Abstract.

Diane Martin, McAlexander, James H and John Schouten (2004), "Women in a Hyper-masculine Consumption Domain," National Conference of the Society for Heretical Consumer Research.

McAlexander, James H., and Harold F. Koenig "Building the Relationships of Brand Community in a Services Setting: An Exploratory Study of Community at the University," 2002 AMA Winter Educator's Conference, Abstract.

McAlexander, James H. and Harold Koenig (2001), "Intercustomer Relationships and Service Experiences: An Empirical Exploration," Proceedings of the American Marketing Association Winter Educator's Conference.

McAlexander, James H. and Harold Koenig (1999), "The College Experience and Relationships: Antecedents of Alumni Support," AMA Conference on Marketing of Higher Education, 214-223.

James H. McAlexander and John W. Schouten (1996), "Material Possessions and the Divorce Experience," presented at International Network on Personal Relationships.

Schouten, John W. and James H. McAlexander (1996), "Interpersonal Relationships within the Context of the Commercial Marketplace," presented at International Network on Personal Relationships.

McAlexander, James H. and John W. Schouten (1995), "Identifying Values in a Subculture of Consumption," proceedings of the Society for Consumer Psychology Conference.

James H. McAlexander and John Schouten (1995),"Flow and Peak Experience in Commitment to a Subculture of Consumption," Advances in Consumer Research, 109.

McAlexander, James H., Russell N. Laczniak, and Janeen Olsen (1993), "Consumers' Processing of Pictorial Elements in Print Ads: An Exploratory Analysis," proceedings of the annual meetings of the American Academy of Advertising, p.156.

McAlexander, James H., John W. Schouten, and Harold Koenig (1993), "Born to be Mild? Women in a Male Consumption Domain," in Gender and Consumer Behavior, proceedings of the Association for Consumer Research's Second Conference on Gender and Consumer Behavior, Janeen Arnold Costa, ed., p.44.

Eric Hansen and James McAlexander (1997), "Demand for Third-Party Certified Wood Products: A Case Study of the US and UK," International Union of Forestry Research Organizations, Pullman, Washington.

Becker, Boris, Dennis Kaldenburg and James H. McAlexander (1995), "Place and Professional Services: The Impact of Dental Practice Site Characteristics," forthcoming proceedings of the American Marketing Association Summer Educator's Conference.

McAlexander, James H., Koenig, Harold F., "Attracting and Retaining Dental Patients." Presentation as part of DMC Professional Services Program, Oregon State University, December 1993.

Case Studies:

Susan Fournier, James McAlexander, and John Schouten (2000), “HOG Ties: Building Brand Communities” Multi-Media Case Study for the HarvardUniversity Case Series.

McAlexander, James and Eric Hansen (1996), "Home Depot/Sainsbury, Preliminary Results," Presented at Sustainable Forestry Business Case Studies. Sponsored by the MacArthur Foundation. Harrison Conference Center at Lake Bluff, Lake Bluff, Illinois, September 8-10.

Consulting/Management Development:

2006, Harley-Davidson Motor Company, "Marketing Planning and Strategy."

2006, Microsoft, "Brand Community: Live and On-Line."

2006, Reser's Fine Foods, "Strategic Marketing Planning."

2005, Fred Meyer Regional Managers Meeting, "Beyond Satisfaction."

2003, American Marketing Association Advanced School of Marketing Research, "Applied Ethnographic Methods," University of Georgia

2003, Kodak, "Strategic Contributions of Ethnographic Research."

2002, American Marketing Association Advanced School of Marketing Research, "Applied Ethnographic Methods," University of Georgia

2001, Toyota Motor Company, "Ethnographic Research Methods."

1999, Toyota Motor Company, "Market Development of Hybrid Vehicles."

1999, Nissan Motor Company, "Market Opportunities and Product Development."

1999, Harley-Davidson Motor Company, "Strategic Planning."

1999, Daimler-Chrysler, "Building Customer Bonds in the Sport/Luxury Market."

1997-1998, Harley-Davidson Motor Company, Scholar in Residence.

1997, Nissan Motor Company, Product Development,  "Generation X: Merging Opportunities."

1997, Harvard University Graduate School of Business Administration, Guest Instructor for Executive Education Program, "Strategic Marketing Management."

1997, Oregon State University, Professional Management Institute, "Marketing Management."

1997, Harley-Davison Motor Company Functional Leadership Group, Milwaukee, "Generation X: The Future Market."

1997, Oregon State University, "Marketing in the Graduate Curriculum," to delegation from Thailand

1996, Hewlett-Packard, "Market Segmentation: Strategic Opportunities."

Employment:

2005-Current - Senior Kahuna, Close to the Customer Project

2002-2005- Coordinator of the Marketing Option and Professor of Marketing

1994-2002 -  Associate Professor

1990-94 - Assistant Professor, Oregon State University:

1986-90 Assistant Professor, Iowa State University

1981-82 General Telephone and Electronics

1979-81 Federal Aviation Administration

Professional Membership/Service:

Reviewer, Journal of Marketing

Reviewer, Journal of Public Policy and Marketing.

Reviewer, Journal of Advertising.

Reviewer, Journal of Consumer Research.

Special Issue Editorial Board (1995), Journal of Marketing Theory and Practice.

Editorial Review Board, Journal of Health Care Marketing.

Session Chair, "Products and Gender Stereotypes: Mountain Men, Skateboarders, and Bikers," 1993 Association for Consumer Research Conference on Gender and Consumer Behavior.

Reviewer, 1993 Association for Consumer Research Conference on Gender and Consumer Behavior.

Reviewer, Advances in Non-Profit Marketing

Reviewer, Research in Consumer Behavior

Editorial Advisory Committee, Journal of Professional Services Marketing, Health Marketing Quarterly, and Journal of Hospital Marketing.

Reviewer, 1995 American Marketing Association: Summer Educator's Conference.

Reviewer, 1994 Association for Consumer Research Conference.

Reviewer, 1993 Association for Consumer Research Conference.

Sponsored Research:

2005 Kauffman Foundation Grant to study entrepreneurship.

Oregon State University Research Council Grant to study Subcultures of Consumption.

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