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College of Business Oregon State University
Volume 3, Number 1, Summer 2006
Welcome to The Exchange Online. This e-newsletter will keep you connected and informed with news from the OSU College of Business. For more information about the College of Business, please see www.bus.oregonstate.edu. If you know a friend who would like to receive this, please forward and they can subscribe. To unsubscribe, e-mail exchange@bus.oregonstate.edu.

Feature Focus: Austin Entrepreneurship Program


(Left to right) Portland OSU Business Roundtable members visit with an AEP student. Andrew Stratton, Superior Agrifuels commercialization team member, presents at the AEP Signature Event. Jennifer Villalobos and Laura Yoder, SIFE members, are leading the high school component of the AEP OSU Women's Giving Circle Grant.

Entrepreneurship Program Holds First 'Signature Event'
The first annual "Signature Event" of the Austin Entrepreneurship Program (AEP) had an ambitious scope: Commercializing Technology Innovations in a Global Context. The context was "global" because Oregon students and businesses face worldwide challenges and fierce competition. Keeping that in mind, "commercializing technology innovations" must be coordinated on a national and statewide level to compete on a global scale. Link to full story…

AEP Teams Take the Wall Street Challenge
Actively managing an investment portfolio means work. It is more than selecting your mutual funds in your retirement account and then never looking at them again. It is more than watching Mad Money every night. And, it's more than just picking the stock of your favorite company and hoping that it does well. Link to full story…

AEP Wins OSU Women's Giving Circle Grant
When freshman Austin Entrepreneurship Program (AEP) members have opportunities to meet in small group settings with visiting executives and entrepreneurs it can be a little intimidating. Many have never done this before and don't know what to do when it comes to introducing themselves, shaking hands, picking the right utensil at dinner, keeping a conversation going or asking appropriate questions. Link to full story…

Guest Speakers


(Left to right) Charlie Denson, Nike; Gary Way, Nike; Marc Epstein, Rice University; and Holly Gibbs, Summit Information Systems and Erik Larson, COB, share their insights with students and community members.

Nike's President Denson Returns to Corvallis Roots
Charlie Denson, the president of Nike, thanked the students and faculty who nearly filled Gilfillan Auditorium to hear him speak on a warm, sunny May afternoon. "When I was in college, I would have never passed up a day like this to hear someone talk. You would have found me out throwing a Frisbee or having a beer." It was a frank admission to an audience that included his daughter, OSU freshman Lindsey Denson. Link to full story…

Achieving Sustainable Performance Means Anticipating Social Consequences
Business' role in improving both organizations and society is not a simple one, but it can be done with leaders who are caring and careful, according to Marc Epstein, distinguished research professor of management at Rice University. Epstein was the featured speaker at the Spring Dean's Distinguished Lecture Series with his talk focusing on sustainability and social innovation. Link to full story…

Virtual World Adds New Dimension to Work Life
The College of Business Emerging Topics Seminar Series, "The Virtual World of Tomorrow," hosted by Professor Erik Larson, featured Bob Phillips, RW & Associates; Holly Gibbs, Summit Information Systems; Sakthi Angappamudali, Standard Insurance; Susan de la Vergne, PacifiCorp; Ilze Zigurs, University of Nebraska-Omaha; Bill Wickes, Boyd Lyon and Kim Sather, Hewlett-Packard;and Ketan Parangiape, Intel. These distinguished speakers shared their views on the impact of information technology on work and daily lives. Link to full story…

Nike Dealmaker Shares Negotiation Points
When Gary Way of Nike talked, students listened. They listened not just because the topic was interesting, or because Way was a dynamic speaker, they listened because soon they would be putting their negotiation skills to the test. Link to full story…

House Majority Leader Outlines Campaign Techniques
Republican House Majority Leader Wayne Scott laid it on the line for Professor Hal Koenig's marketing class. "The campaign process needs to be partisan to help promote our situation and our candidates." Link to full story…

Alumni and Business Partners News


(Left to right) Bernie Newcomb received the OSU Distinguished Service Award. COB Alumni and Business Partner Award winners are (top row) Elise McClure, Kim Brockamp, Laurie Russell, Joyce Furman and Gayle Fitzpatrick, (front row) Duane McDougall, Al Reser, Jack Wilborn, Ryan Hildebrand, Stanley Hong and Jeff Jones on behalf of Stockamp & Associates. Director Mark Green gives opening remarks at the 2006 Austin Family Business Conference.

Newcomb Wins University Award; Community Thanks
When Bernard "Bernie" Newcomb, '65, co-founder of E*Trade and a prominent donor to the College of Business, received the OSU Distinguished Service Award at this year's commencement, he was recognized for achieving extraordinary success in his career and for being an excellent role model for 2006 graduates. Link to full story…

OSU College of Business Honors Alumni, Business Partners
Some of Oregon's most noted names in business took center stage recently as the Oregon State University College of Business presented its annual Alumni and Business Partner Awards in Portland. Most prominent among the evening's recipients were the college's Hall of Fame inductees, OSU alumni who have made "sustained and meritorious business contributions throughout their careers." Dean Ilene Kleinsorge, along with OSU President Ed Ray, lauded the Hall of Fame inductees for their respective lifetimes of success and philanthropy. Link to full story…

Austin Family Business Program: 20 Years and Still Innovating
Twenty years ago, then College of Business Dean Lynn Spruill and Professor Pat Frishkoff, with the support of Ken and Joan Austin, started the Austin Family Business Program (AFBP). They saw the mission of the program as helping family business owners manage the day-to-day operations while planning for future growth and succession. Today, while the mission has not changed, the channels through which the program delivers services to family businesses have expanded significantly under the leadership of Professor Mark Green. Link to full story…

Faculty and Staff News


Nancy King (left) and Clay Dibrell (right) were promoted to associate professor. (Center) COB Faculty Award winners are Hal Koenig, Ray Brooks, Justin Craig, Madeleine Romero, David Baldridge, Malcolm LeMay, Jim McAlexander and Zhaohui Wu.

College of Business Faculty Honored
Eight College of Business faculty were honored at the annual College of Business Awards Dinner held on Thursday, June 1, in the OSU CH2M Hill Alumni Center. Link to full story…

Steve Lawton Gives His “Last Lecture”
The Memorial Union Program Council celebrated Steve Lawton’s retirement in its inaugural “Last Lecture” series. After more than 30 years at the College of Business, Lawton officially retired in June. Link to Corvallis Gazette-Times story…

Wu, Hsieh Honored; King, Dibrell Tenured
The Journal of Operations Management (JOM), one of the top operations management journals, has selected Zhaohui Wu's paper, "Supplier-Supplier Relationships in the Buyer-Supplier Triad: Building Theories from Eight Case Studies," as the best paper published in 2005. OSU last won this honor for best paper in 2002. OSU is one of two schools to have been bestowed this honor twice in the 20 years of this competition. Link to full story…

Student News


(Left to right) Larry Hanslits, H Group; Nadine Davidson, Jeanne Smith & Associates; and Jim Kuhlman, State Farm Insurance, judge the financial planning contest. COB student Ryan Nolan breaks golf record. MBA grad Trevor Legwinski gets job at MyStrands. Nicole Gibbons wins third in financial planning contest.

Business Students Compete in Annual Lifetime Financial Planning Contest
News reports remind us daily that we are a nation of debtors, not savers, and that far too few of us have socked away enough cash to ensure an easy retirement. But as students at the Oregon State University College of Business showed recently through the eighth annual Lifetime Financial Planning Contest, more than a few have what it takes to make the golden years as good as gold. Link to full story…

A Dozen Business Students Part of National Championship Team
Congratulations to the Oregon State University Baseball Team on winning the College Series Championship! We're honored to recognize business students Mitchell Canham, Tyler Graham, Scott Santschi, Michael Stutes, John Wallace, Bret Bochsler, Reed Brown, Cory Ellis, Joseph Lakowske, Gregory Laybourn, Sean Rockey and Robert Summers for their achievements this season. Way to go!

Legwinski Gets Job He Was Looking For
After growing up in Oconomowoc, Wisconsin, going to St. Norbert College in Green Bay and studying abroad in Australia, OSU MBA graduate Trevor Legwinski realized how small the world was and the limitless opportunities that lie outside the Wisconsin border. That's when he ventured to Oregon State for his MBA. Link to full story…

Golf Record Broken after 40 Years
Ryan Nolan, a junior in business, broke a 40-year record on Marysville Golf Course. Link to The Daily Barometer story…

The College of Business in the News

Upcoming Events: What's Happening at the College of Business?

  • October 5: Accounting: Meet the Firms Night (MU Ballroom)
  • October 7: 40 Under 50 Tailgater with Bernie Newcomb (Corvallis)
  • October 12: High Tech After Hours (Corvallis)
  • October 27: Dean’s Circle of Excellence Meeting (OSU)
  • November 3: Homecoming Reception for COB Alumni and Friends (200 Bexell)
  • November 4: Homecoming COB Alumni Tent (between Alumni Center and LaSells)
  • November 8: BAN Meeting (Amalfi's Restaurant, Portland)
  • November 16: Excellence in Family Business Awards (Portland Zoo)

For more information, see the COB Calendar.

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