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Close to the Customer Project
"Your Marketing Research Experience & Solution!"
So you've got an innovative product or idea, now how do you find your customers? Maybe you have a customer, but don't know what they are thinking; how do you figure it out?
The Close to the Customer Project (C2C) conducts applied market research and can help you find the answers. Through appropriate research methods, the C2C Project creates insights and understanding of markets and customers while providing an experiential learning environment for students. We assist your organization with identification and assessment of business opportunities. We seek, through market research, to improve the quality of the opportunities your organization chooses to pursue, improve your decision-making and reduce risk inherent in the business enterprise.
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